Based on a report by Paypal and Ipsos, Kochi, Kerala has emerged as the second-largest market for smartphone commerce in India. The study showed that around 57 percent of online shoppers in Kochi purchased goods and services via smartphones in the last 12 months, making up at least 24 percent of all their online spend. The Emirates came second only to China, which saw about 68 percent of online shoppers making a purchase through a smartphone over the last 12 months.
Interestingly, the trend of smartphone commerce in Kochi is slightly different from the global trend. Only 32 percent of smartphone users in Kochi are aged between 18 and 29, while 61 percent fall under the age bracket of 30 to 49 years. Online shoppers in Kochi also showed a preference for purchasing via apps over a browser, with almost 59 percent of those polled saying they shopped via a smartphone app in the last 12 months.
Product research, location search, and price comparison were the top commerce-related activities among online shoppers in Kochi. However, despite the steady growth in mobile commerce, the study found that barriers still exist. Smaller screen size and concerns about online safety were cited as reasons why online shoppers do not purchase as frequently through smartphones. Over 34 percent of Kochi online shoppers who own a smartphone but do not shop online with it, say that they prefer purchasing from other devices such as laptops and desktops.
The study also revealed that with the advent of low-cost mobile phones, larger phone screen sizes, and mobile device security improvements, the barriers to mobile commerce in Kochi are expected to decrease. According to a Google study, the UAE has one of the highest smartphone penetration rates in the world.